Nuuaria’s Passion, Vision & Mission


Our passion is to deliver a smarter and better method to change the ill health of humanity with real results. We excel at helping people integrate what they already know by changing how they think.


Once their bodies match their minds, our vision is a world that is healthy, happy and whole; where innovation, sharing and compassion flourish. We believe a change within the individual will result in the global changes necessary for a sustainable future.


Our mission is to change the way the world changes their health. 


Our Method:

Thinking is the cause. Behavior is only the symptom. Behavior change, therefore, is only symptom treatment. We teach you how to think differently.

How We Do It:

While technology is a helpful assist, if daily weigh-ins and food tracking created permanent health changes, obesity rates wouldn’t continue to rise. Human facilitation of change through the intervention of unconditional positive regard is the key. Humans change humans.



Meet Team Nuuaria


Maya Nahra, RD

Maya Nahra, RD

Founder & Chief Executive Officer

I like flowers. I love the sunshine. I like rocks. I can sit and watch the ocean for hours. I believe meditation is the key to my own personal growth and inner success.

And my heart hurts for humans who suffer…

The kind of suffering that comes from the mind. The self-induced kind. That kind that shows up in addictive behaviors, less-than-desirable emotions and unwanted thought habits, like perfectionism, all-or-nothing thinking, catastrophic thinking and obsessive thoughts that just won’t go away.

Which is why I’ve created Nuuaria, the Nuuaria Method®, to help humans become the director of thier lives, instead of the directed.

Because the peace I have found throughout my journey is an other-worldy, unexplainable peace that is available to everyone and I MUST share this. …And so this is the mission I have chosen for myself this lifetime – to inspire the life that exists beyond fear for all humans. Because I believe world peace begins with inner peace and inner peace is what lies beyond fear. This is my Nuuaria… my new air… a new world reality I see in my mind, hold in my heart and wake up for every day.

Big hugs and love to you, and thank you for arriving here.

P.S. The legit bits if you so desire are below, under ‘Professional Bio‘.

Connect with Maya on LinkedIN – InstagramFacebook


Maya Nahra, RD is the founder of Nuuaria, a center for change, designed to help people close the gap between where they are and where they want to be. She is the creator of the Nuuaria Method®, an evidenced-based habit and behavior, change-work education specializing in weight loss.

Nuuaria’s public and enterprise weight loss programs return an average 6.48% weight loss – above the touted average of 3-4% – with a proven RIO of $1 to $3.67 back in eliminated medications and reduced metabolic risk factors while increasing satisfaction of life on average of 93.5%. Nuuaria believes that change within the individual will result in the global changes necessary for a sustainable future. The company’s mission: to reduce the American obesity rate.

Maya is also a behavioral registered dietitian of 10 years, the Food and Nutrition Contributor for 3TV Arizona, Named 2016 Natural Choice Best Dietitian/ Nutritionist in Arizona, a writer, speaker, and a student and teacher of human change. She lives the essentialism lifestyle and secretly wants to live on a vineyard and make wine.

You’re done with personal growth…

This moment is a reflection of old habit

Jacquelyn Ikonomov, CHES

Jacquelyn Ikonomov, CHES

Director of Enterprise Sales & Development

I enjoy adventuring to new places, trying new healthy foods, and learning something new that helps me think differently. Change excites me! It lights my fire. Life is an exciting journey with so much to explore and understand. Training your mind to think openly and accept what is to come next without resistance transforms your life into something beautiful.

I hold a BS in Community Health Education and a minor in Nutrition from the University of Wisconsin-LaCrosse. I filled an internship in Sweden, at Linnaeus University where I taught Health Education Courses and experienced how Swedish culture -or in Maya’s words beliefs- drive their thoughts of “lagom” (not too much, not too little), which drive emotions of peace, which drive physical habits of biking to work and social “fika” (coffee breaks).

Every day, my mission is to lead by example as an energetic motivator to guide people toward a better quality of life. I can’t wait to meet you!

Connect with Jacquelyn on LinkedIN – InstagramFacebook

Katerina Diaz, B.S.

Katerina Diaz, B.S.

Health Coach

Food, love, and laughter are my three favorite things in this world. I believe everyone deserves to enjoy this life we have been given and to live it well. Daily I am learning that healthy living can be simple and doable.

I played volleyball in college and thought I had my health together because I was an athlete. Once I stopped playing, I lost all motivation to exercise and take care of my body. The unhealthy habits I had formed caught up to me and I became unhappy with my appearance. When I finally got sick and tired of being sick and tired, I started learning more about food and its effect on the body. I loved learning about food and health so much I switched majors from education to nutrition.

I received a B.S. in Dietetics from Arizona State University, and I love how my life had changed since my volleyball career ended. I now cook more nutritious meals at home and find ways to exercise that are fun and enjoyable. I stopped weighing myself and started paying attention to how I feel each day.

My goal is to come alongside you and encourage you to be the best you can possibly be. I believe in you.

Connect with Katerina on LinkedIN – InstagramFacebook

Josh Reynolds, LAC

Josh Reynolds, LAC

Licensed Therapist

Since I was a kid, I have been fascinated and driven by the topic of personal development. My own struggle with emotions formed a question in me that I had to know the answer to – how do people overcome adversity and become the best versions of themselves? I even took my first personality test at age 12. I still love learning about the role of the personality, along with the mind, body, emotions, and everything that goes into this human experience. Each day feels like an opportunity for me to learn and understand more about this “whole being” experience that each of us is having. I trust and rely on a daily intake of inspiration to bring me right where I need to be, to know what I need to know, and to share all I can share. As I trust more and learn more, I find myself experiencing greater freedom and less struggle, even in the areas I once thought were impossible. I look forward to helping you and trusting with you in your own search as you watch struggle be replaced by freedom, opportunity, and possibility.

For those who are interested in my professional background: I am a licensed therapist and received my Master’s Degree in Counseling Psychology in 2008, then spent several years providing mental health services to U.S. military units around the world, and have worked in both inpatient and outpatient settings.

Nuuaria is ALWAYS looking for great people to join the team! Contact Maya at